Market Entry and Expansion through International Joint Ventures: A Multi-causal Analysis of International Joint Venture Performance
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منابع مشابه
Evaluation and analysis of IJV marketing performance and its key predictors
The marketing performance of international joint ventures (IJVs) particularly of those in the Southeast Asian Economies has not received adequate attention from international business researchers and International Joint Ventures (IJVs) have become an important means of market entry for many firms, particularly those seeking entry into Asia. This study identifies the factors influencing the mark...
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